ARCOS – Adaptive Intelligence for your car

ARCOS is an adaptive driving assistant that transforms older car models into smart cars. By using tiny camera sensors and an AI-based smartphone app, the peripheral traffic can be tracked. In addition, the app’s machine learning software is continuously improved through the participatory involvement of the users. ARCOS mission is to make road traffic safer and thus decimate the number of road fatalities. 

“Future mobility can definitely not be solved in a sustainable way by simply replacing existing cars with advanced technology vehicles. Besides, considering the amount of non-connected cars on the road, added safety assistance should be accessible to all traffic participants. This means reaching beyond those consumers privileged to afford the newest and most advanced features and tapping into solutions for existing automobiles. The jury acknowledges the complexities that this concept still needs to address to make it real – however, the thinking, process, narrative and outcomes reveal a great approach towards new talent solving an existing problem for our future mobility strategies.”

Layla Keramat ( UXDA Jury Member and General Manager / Executive Design Director, Spark Reply)

A smart product
strategy on
assisted driving

Urban road traffic fatalities in Germany 2018

Car Passengers

Source: Statistisches Bundesamt (Destatis) 2019


According to a statistic by WHO, about 1.35 million people died in road traffic in 2018. A further 50 million people are injured in road traffic accidents, some of them for their lives. As the EU Commission has announced, 25,000 people lose their lives every year on the roads of the European Union alone.

Most of these accidents are due to human error: disregard for the right of way, turning or backing up without looking and excessive speed are the most common causes. Although passenger safety has been steadily increasing since the 1970s, other road users, such as pedestrians and cyclists, are still considered particularly vulnerable groups.

Lean innovation

Research & Empathizing

The idea for the project was born during the class of Analytical Design in the second semester of the Strategic Design master program. The task was very openly formulated, but the aim was to find useful fields of application for Artificial Intelligence. Quickly we focused on assisted driving as our opportunity area.

Research was conducted on accidents, their causes and on different assistance systems. Various self-experiments and test drives were carried out to test different object recognition softwares available for smartphones. In this way we tested reaction times, recognition of different traffic participants and traffic signs. The results were altogether satisfying and proved our first ideas to be feasible.

Moreover we went to the MotionLab in Berlin, a huge maker space, where people are experimenting with Retrofitting (converting older cars into more modern ones) and other technologies. There we were able to talk to people and listen to some talks on projects that had been carried out concerning assisted driving.


How might we provide cost–effective digital upgrades for older cars and thus help reduce road accidents?

In the course of our research, we eventually came up with the idea that small camera modules with magnets could be attached to the body of the vehicle and connected to the driver’s smartphone via Wifi. An app is installed on the smartphone, which uses a machine learning algorithm to cost-effectively combine functions such as lane departure warning, distance warning, parking assistance and traffic participant recognition.


The combination of small cameras, AI and a smartphone offer a cost-efficient solution to equip cars with extensive assistance systems and to predict traffic situations – with only minimal installation effort. In this way, the actual vehicle is decoupled from the electronics, which are quickly becoming obsolete.

Further, the environmental impact is reduced because the project evokes a positive side effect: Users do not have to buy a new car, but enjoy the comfort of a modern driving assistance system – almost the same way an owner of a new car does. In addition, the app makes users more aware of responsible and respectful driving behavior.


To check the feasibility we built several prototypes, which mainly consisted of a small Full HD camera, a Wifi transmitter and a 3D printed housing. We connected these to the smartphone with real-time image transmission and attached them to the car at various positions. In this way we were able to determine how many camera modules were needed to enable 360 degree tracking. To prevent permanent power supply and theft, it was necessary to connect the camera modules to a main module, which is located in the car and communicates with the smartphone.


After developing a first app prototype, we wanted to verify our assumptions in a qualitative user test at the Fraunhofer IAO in Stuttgart. In addition to the digital prototype, we created a model to simulate a driving situation and scenarios in which we investigated the subject’s interaction with our digital application. We encouraged the test persons to think aloud. With the help of a test guideline that we created in advance, we were able to gain valuable insights and integrate them into the final app design. So we decided to make the design of the user interface primarily in portrait format and to make it as easy to capture as possible.

Analyzing the user’s interaction with the prototype from another room


The final version of the app consists of two different modes. One is the driving mode, in which the user interacts with the smartphone as little as possible and is primarily warned by the app. On the other hand, there is the Review Mode, in which the driver can analyse his drives and retrospectively assess the situation. For this purpose, the driver is asked about various traffic situations and the machine learning algorithm learns continuously from these answers. The user is rewarded with credits and his monthly subscription fee is reduced. Whereas A one-off purchase fee is charged to obtain the Arcos Kit with the camera modules. (To see ARCOS in action, please see our video below)

Comparable solutions exist with CarVi, Kopernikus Automotive and However, ARCOS differs mainly in its consistent User Experience, extended functionality and it’s business model: ARCOS uses 12 cameras to precisely analyze traffic. In addition, a subscription business model makes the service more affordable for the intended target group.

Project Photos
& Video

My role

Product Concept & Strategy
Service & UI Design
User Research & Testing


Miriam Brüne
Andreas Kissling

General Info

Prof. Benedikt Groß
Analytical Design Project
Summer’s semester 2019


Adobe XD | p5.js | Coco SSD | 3D Printing | Photoshop | Keyshot | Solid Works | After Effects | Premiere Pro | InDesign | Illustrator

Adobe XD | p5.js | Coco SSD | 3D Printing |
Photoshop | Keyshot | Solid Works | After Effects |
Premiere Pro | InDesign | Illustrator

Awards & Nominations

Special Mention in the New Talent Award
UX Design Awards
2020 by IDC in Berlin


Business Model Innovation
for a Circular Economy

Home Diagnosis Service
based on AI

Brand Strategy for a green
Start Up